what is social commerce

Social commerce is the use of social media platforms to promote and sell products or services directly to consumers. Unlike traditional e-commerce, which typically occurs on standalone websites, social commerce happens within social networks like Facebook, Instagram, TikTok, and Pinterest. This method allows businesses to connect with customers through interactive content, influencer marketing, and user-generated posts. By shortening the path from discovery to purchase, social commerce boosts engagement and conversions. So, what is social commerce? It's the modern way of shopping that blends social interaction with seamless online buying, transforming how brands reach and sell to their audience.

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