Sustainable Tourism Market Licensing and Merchandising Trends
The global Sustainable Tourism Market size was valued at USD 2.6 Trillion in 2024 and is projected to expand at a CAGR of 18.5%, reaching a value of USD 8.5 Trillion by 2031
The sustainable tourism market is evolving rapidly as travelers increasingly prioritize environmental responsibility, cultural preservation, and community engagement in their travel choices. Destinations and operators are adopting eco-friendly practices, from reducing carbon footprints to supporting local economies through responsible sourcing and partnerships. Certifications and sustainability standards are becoming more prevalent, guiding consumer decisions and promoting transparency. Technology is also playing a vital role, enabling smarter resource management and more personalized, ethical travel experiences. Governments and tourism boards are aligning policies to encourage regenerative travel models, emphasizing long-term benefits over short-term gains. This shift reflects a growing global consciousness around responsible tourism.
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